SAB meeting and fan feedback leads to positive improvements


West Ham United fans


West Ham United are delighted to confirm a number of new, positive initiatives for our supporters, following recent feedback from the all-new Supporter Advisory Board and other fan groups.

As part of the continued commitment to improving the overall supporter experience for West Ham United fans, both on matchdays at London Stadium and in general, the following actions have already been approved and organised with immediate effect:

  • Coverage of Sky Sports channels to be televised on the screens located around the inner concourses at London Stadium on matchdays, for two hours prior to kick-off, during the half-time interval and for one hour after the final whistle.
  • The trial of a new method for away match ticket sales that will see 10% of away allocations reserved for Season Ticket Holders and Claret Members, regardless of their accrued Priority Points or previous booking history. The Club have also committed to taking the full allocation for all away matches during this trial, up to and including the trip to Brighton and Hove Albion on February 3. For more information, click here.
  • Sponsorship of the Hammers Supporters Club’s new matchday venue at Stour Space, enabling the original and oldest supporters club the opportunity to invest much-needed funds to secure its future. Click here for the full story.
  • The tidying of the memorial garden on the site of the Boleyn Ground, along with a new commitment to manage the ongoing maintenance of the garden on a monthly basis. Additionally, the Club are in continued discussions with Upton Gardens developers Barratt London about future landscaping plans and will shortly launch a consultation plan with families to ensure a long-term solution that all West Ham United fans can be proud of.
  • A commitment to work with supporters to ensure that the Boleyn Ground’s rich heritage and history is further recognised at locations around London Stadium, with artwork in place for the start of the 2018/19 season.

The Supporter Advisory Board enjoyed a hugely positive and constructive first meeting of the season at London Stadium recently.

The new SAB sees an even broader representation from the many different sections of the Club’s large and diverse fanbase, including young supporters, senior supporters, women, families and away match-attending supporters.

This is in addition to the members already representing large groups, such as WHUISA, Pride of Irons, Club London, Bondholders, the DSAB and large online communities, along with representatives from the different seating areas at London Stadium.

The two-hour meeting was chaired by Vice-Chairman Karren Brady, who praised the dedication and commitment of members that has ensured continued improvement to the overall supporter experience since the Club moved to London Stadium last year.

SAB members Cathy Bayford and Trevor Bright, who represent ambulant disabled and wheelchair-using supporters and chair the separate Disabled Supporters Advisory Board, gave a presentation on the fantastic work and progress made by the DSAB in recent months, while members were also shown the diversity and inclusion video, recently created to signal the Club’s devotion to providing an environment and positive matchday experience for all supporters.