Privacy Policy


This document refers to personal data, which is defined as information concerning any living person (a natural person who hereafter will be called the Data Subject) that is not already in the public domain.

The General Data Protection Regulation (GDPR) seeks to protect and enhance the rights of data subjects. These rights cover the safeguarding of personal data, protection against the unlawful processing of personal data and the unrestricted movement of personal data within the EU. It should be noted that GDPR does not apply to information already in the public domain.

West Ham United (WHU) is pleased to provide the following Privacy Notice:

Personal Data

WHU uses the information collected from you to provide a variety of services including but not limited to ticketing, retail, marketing, leisure activities. In you making initial contact you consent to WHU a dialogue with you until you either opt out (which you can do at any stage) or we decide to desist in promoting our services

WHU will only collect the information needed so that it can provide you with the specified services.

In order to meet its contractual obligations, WHU utilises the following third parties:


Service Description


Ticketing services

Sports Fusion

Relationship Database

Sports Alliance

Relationship Database





London Stadium


When working with WHU, we will ensure that the organisation is fully GDPR compliant.

Legal basis for processing any personal data

To meet WHU contractual obligations to clients and to also respond to marketing enquiries.

Legitimate interests pursued by WHU and/or its clients

To promote the marketing and services offered by WHU.


Through agreeing to this privacy notice you are consenting to WHU processing your personal data for the purposes outlined. You may withdraw consent at any time by emailing or writing to us, see the last section for full contact details. 


WHU may on occasions pass your Personal Information to third parties exclusively to process work on its behalf. WHU requires these parties to agree to process this information based on our instructions and requirements consistent with this Privacy Notice and GDPR.

WHU do not broker or pass on information gained from your engagement with the agency without your consent. However, WHU may disclose your Personal Information to meet legal obligations, regulations or valid governmental request. The agency may also enforce its Terms and Conditions, including investigating potential violations of its Terms and Conditions to detect, prevent or mitigate fraud or security or technical issues; or to protect against imminent harm to the rights, property or safety of WHU, its clients and/or the wider community.

Retention Policy

WHU will process personal data during the duration of any contract and will continue to store only the personal data needed for seven years after the contract has expired to meet any legal obligations.

Data storage

Data is held in multiple systems and maybe available outside of the European Union. 

Your rights as a data subject

At any point whilst WHU is in possession of or processing your personal data, all data subjects have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply you have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right not to be subject to the legal effects of automated processing or profiling.

In the event that WHU refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.

WHU at your request can confirm what information it holds about you and how it is processed

You can request the following information:

  • Identity and the contact details of the person or organisation (WHU) that has determined how and why to process your data.
  • Contact details of the data protection officer, where applicable.
  • The purpose of the processing as well as the legal basis for processing.
  • If the processing is based on the legitimate interests of WHU or a third party such as one of its clients, information about those interests.
  • The categories of personal data collected, stored and processed.
  • Recipient(s) or categories of recipients that the data is/will be disclosed to.
  • How long the data will be stored.
  • Details of your rights to correct, erase, restrict or object to such processing.
  • Information about your right to withdraw consent at any time.
  • How to lodge a complaint with the supervisory authority (Data Protection Regulator).
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
  • The source of personal data if it wasn’t collected directly from you.
  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

To access what personal data is held, identification will be required

WHU will accept the following forms of ID when information on your personal data is requested: a copy of your national ID card, driving license, passport, birth certificate and a utility bill not older than three months. A minimum of one piece of photographic ID listed above and a supporting document is required. If WHU is dissatisfied with the quality, further information may be sought before personal data can be released.

All requests should be made to or writing to us at the address further below.


In the event that you wish to make a complaint about how your personal data is being processed by WHU or its partners, you have the right to complain to the ICO. If you do not get a response within 30 days you can complain to the Data Protection Regulator.

Rights to be forgotten and Rectification

In the event that you wish to exercise your right to erasure or rectification of the personal data being processed by WHU or its partners, you should contact the Data Protection Officer.

The details for each of these contacts are:

West Ham United, attention of the Data Protection Officer
London Stadium, 
Queen Elizabeth Olympic Park, 
E20 2ST