West Ham United announced BrewDog as the club’s official beer partner in May 2025.

This partnership brings together two forward-thinking organisations with a shared commitment to innovation, community, and delivering exceptional experiences to their supporters.

In July 2025, West Ham United announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of the partnership, BOYLE Sports will became West Ham United’s front-of-shirt sponsor for the 2025/26 season.