West Ham United is proud to announce Lilley Plummer as the Club’s new Official Insurance Partner for both the men’s and women’s first teams, marking an exciting first chapter in a shared story of ambition, growth, and London heritage.
Founded in 2016, Lilley Plummer is a specialist insurance brokerage offering tailored solutions for both high-net-worth individuals and commercial clients. It has forged an industry-leading reputation as the go-to brokerage for unique and often abstract insurance requests.
The multi-year agreement will see Lilley Plummer’s branding featured on the sleeve of West Ham United’s first team training wear. This groundbreaking partnership reflects their status as a key partner of the Club.
Lilley Plummer will benefit from global brand exposure across West Ham United’s platforms, a matchday presence at London Stadium plus Training Ground and bespoke activations throughout the season.
Lilley Plummer will also gain key member status of West Ham United’s esteemed Hammers Business Network, enabling direct connections with fellow Club partners and members as they continue to accelerate their growth as one of the industry’s leading insurance brokers.
Aligning with a Club that shares its entrepreneurial spirit and east London roots, this partnership marks another milestone in Lilley Plummer’s continued evolution, following their 2024 acquisition by Goldman Sachs.
Nathan Thompson, Executive Director at West Ham United, commented: “We’re delighted to welcome Lilley Plummer as our new Official Insurance Partner across our men’s and women’s first teams, in what represents a landmark partnership for our Club.
"As a company, they have a journey that has great synergy with West Ham United’s, one that pushes to stand out from its competitors with a constant desire to provide exceptional outcomes and continued growth.
“With our worldwide passionate fanbase, we are perfectly placed to support Lilley Plummer in the next stage of their business growth, both domestically and overseas. We look forward to working with the team on bringing their services to life.”
Dan Plummer, Managing Director at Lilley Plummer, added: "We are thrilled to announce our exciting partnership with West Ham United. This collaboration not only reflects our commitment to excellence but also embodies the spirit of teamwork and community that both our insurance business and the Club stand for. Together, we look forward to achieving great things on and off the pitch."
Click here to learn more about Lilley Plummer.
