West Ham United legend Sir Geoff Hurst has nothing but praise for the way his former Club have managed to sell out the new Stadium and feels they can become an even stronger force over the next few years.
Hurst will never forget his memorable spell with the east London Club where he came through the ranks at the Boleyn Ground and became one of the best strikers of his generation.
He will always be remembered for his famous hat-trick against West Germany in the World Cup Final back in 1966 which helped England lift the Jules Rimet trophy.
Hurst, who made 503 appearances and scored 249 goals during his 14-year association with the Hammers, will never forget the atmosphere that was created inside the Boleyn Ground.
But the 74-year-old completely understands why the Club are making a historic move to the new Stadium and believes it will now take them onto another level.
Hurst is thrilled the new Stadium will be sold out every week and that West Ham will now boast the highest number of Season Ticket Holders in London, and the highest percentage of Season Ticket Holders in the whole of the Premier League.
Hurst said: "For us it's brilliant, great season last year, 52,000 season tickets we've sold, absolutely unbelievable.
"The big issue initially two years ago was whether we were going to fill the stadium.
"We're now looking to extend it before we've even kicked a ball there.
"It's a brilliant time for the club and I think selling 52,000 (season tickets) from an average gate at the Boleyn in the past of 35,000, is astonishing.
“The way they've marketed it is brilliant and giving kids the chance to buy a season ticket for £99, that is developing you new fans, it's a great move."
Hurst will certainly feel part of the new Stadium after he became the latest legend to have a stone installed on Champions Place.
Academy starlet Dylan Tombides and former World Cup winning captain Bobby Moore have already had stones placed on the specially-designed walkway at the north entrance of London Stadium, which enables supporters to see their very own tributes immortalised alongside Hammers legends.?
Hurst has been joined this week by former managers John Lyall and Billy Bonds, the 1980 FA Cup-winning team and the 1965 European Cup Winners' Cup winners.