<a title="" data-cke-saved-href="/Teams/player?id=34375" href="/Teams/player?id=34375" "="" target="_self">has quickly become known at the Boleyn Ground as the Club's fashion icon since arriving on loan from Barcelona - and now he has picked a range of his favourites from Official Club Stores just for you!
The flamboyant midfielder has hand-picked a selection of products ranging from polo shirts and tees to hats and scarves perfect for winter.
Check out the stadium print sweatshirt, modelled here by Alex and retailing at just £39.99!
Watch our exclusive behind-the-scenes video from Alex's photoshoot here
Shop at our online store at www.officialwesthamstore.com, open 24/7, or at any of our four Official Club Stores - Stadium, Lakeside Thurrock, Liberty Romford or our newly opened Basildon Store. Store details can be found here.