Alpari & the Hammers get in the game

West Ham United's principal partner Alpari have created a unique film, titled 'Get in the game', to reveal the Hammers' 2014/15 home kit in action and demonstrate what it means to be in the game - whether it's hammering home a winning goal or finding opportunities in the FX market.

Watch 'Get in the game' now;

The video starts at a decisive moment in a must-win match as captain Kevin Nolan begins his run on goal. Elsewhere, a trader is analysing the FX markets, waiting for the right moment to trade. As Nolan sends the ball past the keeper, the trade is made.

''Knowing when to strike is pivotal - whether it's leading a team to glory on the pitch or trading the financial markets. 'Get in the game' demonstrates this and provides an exhilarating introduction to the new home strip. We're proud to sponsor West Ham United and look forward to supporting the team as they compete in the upcoming BarclaysPremier League season," said Catriona Mowat, Sponsorship and Events Executive at Alpari UK.

Performance and style

The new pinstripe kit echoes the one worn by John Lyall's legendary Hammers team who achieved the club's highest ever top-flight finish back in 1986. And while the kit features adidas' latest performance fabrics, the desire to challenge at the highest level remains the same.

Star of the campaign, captain Kevin Nolan said: "Alpari's 'Get in the game' video is a great way of promoting the new 2014/15 kit and connecting with what our sponsor, Alpari, does. The video has me scoring a goal while a trader makes his deal, showcasing the similarities between football and trading.

"Traders have to find the right moment to make the best trade. That's the same on the pitch as we look to make the right decision to get a winning result. Hopefully, we can make it a successful year for both Alpari and ourselves."

For more information, visit Get in the game

Supporters can pre-order the new 2014/15 adidas kits via the official West Ham Store.