Joint-Chairman David Gold, first team manager Sam Allardyce and skipper Kevin Nolan took part in an informative Q&A with Season Ticket Holders at the Boleyn Ground on Tuesday night.
Around 400 Season Ticket Holders were in attendance as they had the chance to pose questions to key personnel at the Club.
The event was the first in a raft of benefits for Season Ticket Holders as the Club looks to reward their most loyal supporters.
The evening started with autograph and photo opportunities with both Allardyce and Nolan before the pair were introduced to the crowd.
Questions were then invited from the floor, with Big Sam and his captain answering queries for an hour, ranging from how they kept confidence up in times of bad form, to the Club's summer transfer dealings and the origins of Nolan's goal celebration, while the skipper also apologised for his sending off at Anfield.
After a brief interval, Mr Gold took to the stage to answer further questions, on subjects such as rewarding supporter loyalty and the Olympic Stadium.
Nolan said: "It was good to meet the fans and take on board their comments. It is always good to do that and we know the fans back us no matter what.
"We hope that they could see that we are all working hard together to be in a better position than we currently are, and that we were all speaking honestly to each other.
"I have always said, since I arrived at the club, how important and how massive the support of our fans has been and that is no different now. It is very much us all keeping together and I firmly believe we will be where we want to be and deserve to be at the end of the season. We will certainly be doing our best to make sure that happens for the fans and our club."
Season Ticket Holder, Peter Hynes, said: "I thought it was a very good event and there were really refreshing and honest words from Sam, Kevin and Mr Gold.
"Like all supporters, we read a lot of stuff in the media and you never quite know what is true and what isn't. But here at this forum, the manager and captain of our club spoke honestly and acknowledged that the position at the moment is not what anyone wants, but they are working as hard as they can to put this right. We heard this from them, not through an interview or anything, but them speaking to us and that was good to hear."
Fellow Season Ticket Holder Chris Bozza added: "It was a really good event and important to have. West Ham have always been a family club and have taken on board the part the fans play. So to be able to hear from the manager and the captain, plus the Joint-Chairman and to be able to ask them up front about the things that we are concerned about and want to know, was just great and I hope that there are many more of these to come."