A bumper Boleyn Ground crowd is expected for Sunday afternoon's FA Cup showdown with Nottingham Forest - and fans yet to purchase their tickets can pay on the day.
As a reward for their continued loyal support, season ticket holders can once again make a great saving, with the Board reducing prices to just £15 for adults and £5 for Under-16s - the lowest price that could be agreed with the visitors.
Season ticket holders will have to hurry, though, to make sure of their usual seat as the match is on general sale even before Sunday's pay on the day access. All other adult supporters will pay only £2 more with general adult tickets costing £17 and Under-16s £5
The 2pm match - which will not be televised - could see some new faces join the experienced names in the squad such as the available again Victor Obinna and Frederic Piquionne as the Hammers look to ignite another push for Wembley. Avram Grant's men are determined to bounce back from Carling Cup disappointment.
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Jonathan Spector has proved a cup king for the Hammers this campaign and is relishing the challenge, especially as it could galvanise the squad before the league trip to Blackpool next Wednesday. Forest will be a stiff test and they have sold more than 5,000 tickets for the away end."Now our focus has to be on the FA Cup and more on the league, where we need to collect some points and push on and put the disappointment behind us," said Spector.
While Spector was as disappointed as anybody by West Ham's 4-3 aggregate defeat at St Andrews, the American has enjoyed the overall experience of reaching the semi-finals of this season's Carling Cup. He is eager for more with another cup competition.
"I worked hard to get myself back into the team and I've been fortunate that the manager has trusted me to play in a position that I haven't really played in in the past. It's something that I am going to continue working at and trying to play well, but more importantly the team needs to get some results."
Having been at the Boleyn Ground since the summer of 2006, Spector knows just how hard Wednesday's defeat will have hit the club's supporters and is desperate to put smiles back on their faces - starting with an FA Cup victory.
"The fans are passionate and whatever reaction they bring comes from their passion and their willingness to want to win. Unfortunately we weren't able to give them something to cheer about on Wednesday.