West Ham United's chairmen David Sullivan and David Gold have reserved special praise for the supporters in their final programme columns of the 2009/10 season.
After taking charge of the club's fortunes in late January, Mr Sullivan and Mr Gold have spoken about the challenging position at the Boleyn Ground and the need for a clear vision with which to face the future. With the threat of relegation lifted, all are focused on improving in the new campaign.
This past week has been notable for the club's End of Season Awards dinner, when 800 gathered guests shared in a memorable occasion where optimism was the order of the day - as well as lauding Scott Parker. There was also the highlight of the Tony Carr Testimonial when greats from past and present honoured a true club servant.
West Ham United would also like to acknowledge those who continue to back the club, led by principal sponsors SBOBET, and those working to raise the club's profile at home and abroad. Among them is Ray Winstone, who contrary to certain press reports, contributes to this club significantly in a number of ways - including paying for an executive box.
Writing in his column, Mr Sullivan was clear in his message to all those who follow the team, saying "I'd like to thank you for your magnificent support this season."
He added: "Important decisions will be made to build a balanced squad that is ready to cope with the rigours of a Premier League season, and that also utilises the talent already within the club. We are confident that over the coming years we'll deliver a side that gives our great supporters what they deserve."
Similarly, Mr Gold paid tribute to those who have followed the club wherever and whenever they have played. "One thing has shone through since we have arrived at this great club and that is the support we get home and away.
"I look back to the travelling fans at Everton and most notably at Fulham last week and just have to pay tribute to the amazing people. It was the same at Tony Carr's testimonial that I attended on Wednesday - fantastic support and real respect for a man who has done so much for this club over many decades."