West Ham United has announced a multi-year extension to their five-year partnership with Jeton, which will see the brand continue as its Official Unified Finance App partner.
The renewal ensures the continuation of the successful partnership which has been a driving force behind Jeton’s continued global growth as leaders and pioneers in the financial services industry. Likewise, the synergy between the brands highlights West Ham United’s growing worldwide presence.
Jeton boast over one million registered users with services available in 27 countries, and have featured in the Financial Times' list of 1,000 Fastest Growing Companies in 2024 and 2025.
As part of that growth, during the 2024/25 season West Ham United supported with their digital transformation, ensuring Jeton were placed at the forefront of the Club’s global fanbase. This included branding featuring prominently across a host of campaigns across the Club's digital channels including the hugely popular ‘The Waiting Game’ brand video.
The partnership will see Jeton branding continue to appear across the Club’s LED pitch-side perimeter advertising boards, as well as a host of additional matchday rights. Furthermore, through exclusive matchday experiences and giveaways, Jeton will continue to engage the Premier League Club’s local and global fanbase.
Nathan Thompson, Executive Director at West Ham United, commented: “We’re delighted to continue our successful partnership with Jeton. During the five years our work together has been an integral driver for the global growth of both organisations. We are particularly pleased to have had a key impact in Jeton’s digital transformation last season, with our own growing global digital channels providing the perfect platform to support Jeton’s accelerated growth.
“Jeton and West Ham United are equally passionate about reaching new audiences. This alignment will play a key part in our continued journey of growth into the 2025/26 season and beyond.”
Harbin Sze, CEO at Jeton, said: “We are proud to extend our partnership with West Ham United and to keep building on what we’ve achieved together. Since 2020, our collaboration has helped us grow our brand globally and connect with fans who value innovation, simplicity and trust in financial services."
To learn more about Jeton, visit www.jeton.com
