West Ham United announce partnership with Huboo Technologies

West Ham United has today announced a partnership with fulfilment provider Huboo Technologies as its Official Logistics and Fulfilment Partner. As part of the multi-year deal, Huboo will support both the Men’s and Women’s teams of West Ham United, whilst also providing their fulfilment services to the Club’s retail operation.

Huboo is an award-winning multichannel fulfilment company that specialises in eCommerce fulfilment. Founded in 2017 by Martin Bysh and Paul Dodd, Huboo has grown from one warehouse in Bristol to five fulfilment centres across the UK and multiple locations across Europe.  

As one of the fastest growing UK-headquartered fulfilment technology providers, Huboo enables online retailers of all sizes to access a complete end-to-end fulfilment operation within minutes. With over 1,000 clients already, Huboo have shown that they can be trusted with ambitious growth targets as they are the only UK-based provider to be rated “Excellent” on Trustpilot.

West Ham United Chief Commercial Officer, Nathan Thompson, said: “We are extremely excited to begin this journey with Huboo. They have demonstrated extraordinary growth in the years since they were founded, and we look forward to growing with them as the Club continues its upward trajectory both on and off the field.”

Huboo’s Chief Marketing Officer, Paul Bennett said: “We are delighted to launch our partnership with West Ham United, which further demonstrates our expertise and experience in the business of sport. Overseeing the fulfilment of the Club's retail division means we will play a tangible role in supporting the Club and its fanbase around the world. This is a partnership that authentically aligns our two brands that both have a strong ambition to grow.”

For more information on Huboo and their services please visit their website at