Behind The Scenes | 2025/26 Home Kit launch

Remote Stream

Join us to go behind the scenes of the making of the 2025/26 Home Kit launch film!

We launched our new look for the campaign earlier this week with a stunning launch film, which landed the United by More campaign - and the Home Kit is available to purchase now by clicking here!

Showcasing the industry, influence and impact of our fans and the entire West Ham United community, the launch film featured stars from our men’s and women’s first teams, alongside Hammers supporters in the public eye and fans from our rich variety of Supporters’ Groups.

A true celebration of the unmistakable East End values which are felt not only throughout the capital but over land and sea, personified by the hard work and craft that brings us all together in Claret and Blue - you can see how the film was created in the video player above!

And don't forget you can get your hands on the kit now by shopping online here or at any of our Official Club Stores - London Stadium, Liberty Romford, Lakeside Thurrock, Basildon Eastgate and the pop-up at John Lewis Chelmsford. Click here for store details.
 

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2025/26 Home Kit