Barclays FA Women’s Super League matches are set to be shown live on Sky Sports and BBC Sport for the next three years.
The new deal will see up to 44 live games shown on Sky, with a minimum of 35 being screened. Meanwhile, BBC Sport will broadcast up to 22 live games and will show a minimum of 18 matches. Games not selected will continue to be streamed for free on the FA Player.
An official statement released by the WSL described the new television package as a landmark moment for the league, giving it more visibility than ever before.
West Ham United Women's Managing Director, Jack Sullivan welcomed the news of the new broadcasting deals.
“The players and everyone at the Club are delighted with the news of these broadcasting deals," he said, "This is a massive step for women’s football in this country, giving audiences access to games week in week out and building on the ever-growing fan base.
“The continued belief and support from the BBC and Sky Sports has been brilliant, and teamed with the constant hard work from the FA, they have all helped to push the game to this exciting next level.
“The deals reflect the rising popularity of the women’s game and with the WSL becoming more accessible than ever before, there will be more opportunities to inspire the next generation of young girls looking to play football at a professional level.
"This will have a hugely positive impact on the development of the game and marks a shift in perceptions as we look forward to a very bright future for women’s football”
Kelly Simmons, FA director of the women’s professional game, said: “We’re delighted to welcome Sky Sports and to extend our relationship with the BBC as our domestic broadcast partners from the 2021/22 season in what is a game-changing agreement that will transform the WSL.
“Visibility and investment are such key factors in growing any women’s sport, and we are delighted that Sky Sports and the BBC have made a commitment to broadcast more live women’s football than we have ever seen before, while signifying its true value.”
This is the first time that the rights to the Barclays FA WSL have been sold separately from the men’s game, with clubs in the league receiving a proportion of the revenue. Part of the income will also be distributed to clubs in the FA Women’s Championship to aid their development.
This partnership is a landmark moment for the Barclays FA Women’s Super League, with more visibility than ever before, and the agreement starts just a year before the 2022 UEFA Women’s European Championships, which are due to be hosted in England.