Heineken UK joins forces with West Ham legends to thank #HammersHeroes


Over the past few months, West Ham United have received scores of stories from NHS staff and other key workers during lockdown, every individual outstanding in their commitment to keeping the country safe and operational under hugely challenging circumstances.
With West Ham’s first-team stars and Heineken UK having already reached out to a handful of these #HammersHeroes, some very special guests also linked up with our Club partner to jump on Zoom and give further thanks some more of these remarkable individuals.
A handful of West Ham legends – Dean Ashton, Carlton Cole, Tony Cottee, Matt Jarvis and Paul Konchesky – dialled in to check in on these #HammersHeroes, and offer them some unique Heineken UK VIP experiences as a token of our collective gratitude.

After the initial surprise of meeting some of West Ham’s greatest-ever players, the #HammersHeroes were then offered a range of exciting prizes for next season as a small token of our thanks – once, in due course, it is safe and permitted for them to take place.

These invitations included a VIP day at a home fixture in 2020/21, the opportunity to attend team training next season in safe and proper course – and the chance to come along to the glamorous end-of-season Player Awards at the conclusion of 2020/21.

In a world where social distancing is encouraged, all your #HammersHeroes accounts have been uplifting evidence that our communities, in times of strife, remain truly united – so thank you for sharing your stories.


Away kit