West Ham United’s women’s team has today announced My VIV as their newest partner, whose logo will appear on the back of both kits’ shorts from Sunday’s Barclays FA Women’s Super League fixture against Manchester City.
My VIV is a new enterprise aiming to educate women about sexual wellbeing and break the taboo about using the word vagina, to have more open and honest conversations with their close networks as well as healthcare professionals.
Standing for My Very Important Vagina, My VIV found that many women are unhappy with their sexual wellbeing, to include those struggling with anxiety, trauma, medical conditions, illness, post-partum and menopause.
The whole team are behind My VIV’s goal to change perceptions and we really feel that we’re being brave to take a stand on this and use our partnership to raise awareness.
Backed by almost 50 years of experience in sex and intimacy, My VIV are committed to doing more and driving change.
Gilly Flaherty, captain of West Ham United’s women’s team, said: “This is a fantastic partnership for the Club. Our dressing room is filled with great role models and the first thing we did when we heard of the partnership, was to get together as a team and have an open and honest conversation.
“The whole team were behind My VIV’s goal to change perceptions and we really feel that we’re being brave to take a stand on this and use our partnership to raise awareness.”
Jacqueline Gold, CEO of Ann Summers said: “I’m delighted to announce that My VIV will be partnering with West Ham United’s Women’s team as the official shorts sponsor.
“The My VIV brand is about empowering women from all walks of life, providing them with the tools and knowledge they need to improve and maintain their sexual wellness.
“The women’s team personify our belief that women can and should be whatever they want and we are honoured to be working with them during this exciting phase and growth in the women’s sport sector. Through this partnership, My VIV will work with the team to help change perceptions and encourage sexual wellbeing for all.”
West Ham United women’s team’s Managing Director Jack Sullivan said: “We’re delighted to have My VIV on board as the interest and investment in the women’s game continues to grow. It’s fantastic that they want to support the game and empower women at the same time.”
The products, which will be available in Ann Summers stores, online and via their 6000 party plan ambassadors, have been designed by the experts at Ann Summers and draw on insight and feedback from a range of women. The products offered include both therapeutic and pleasure.