Wear your colours for Bobby Moore

Football Shirt Friday


It is back – the day when you can wear your football shirt with pride whilst raising money for the Bobby Moore Fund, supporting vital life-saving bowel cancer research.

Friday 27 April is Football Shirt Friday. A day for men, women and children everywhere to wear their football shirts, donate £5 and make Bobby proud. 

Football Shirt Friday is inspired by one of the most iconic images of Bobby, taken at the 1970 FIFA World Cup, where he swapped football shirts with Brazilian legend Pelé. Shown as a sign of respect between the two opposing players, this is a gesture that has been recreated worldwide by footballers ever since.

Since Football Shirt Friday began six years ago, thousands of fans have accepted their call up to the Bobby Moore Fund Squad and wore their shirts loudly and proudly. Join them this year and together we will beat bowel cancer sooner.

Whether it’s to work on Football Shirt Friday or down the pub on the Friday night, we want you to bring your friends and colleagues together to be part of a team of thousands that are going together to help save lives. 

Many well-known faces from the sport and entertainment industry, including West Ham-supporting comedian Tom Davis, are among those honouring Bobby’s memory, 25 years after he passed away from bowel cancer.

By uniting with friends and colleagues to fundraise for the Bobby Moore Fund, we can make even more progress and bring forward the day when bowel cancer is cured

Stephanie Moore MBE

Former England goalkeeper David Seaman said: “Football Shirt Friday is a campaign that’s close to my heart and is so important in raising vital funds to beat bowel cancer sooner. Bobby was a true hero and a real inspiration to many, so whatever you’re doing on Friday 27 April, make sure you’re wearing your football shirt.”

Football pundit and ex-England striker Alan Shearer added: “Bobby was an incredible individual who was taken too soon. His memory serves as a reminder of why it’s so important to get involved in fundraising initiatives like Football Shirt Friday. So get your shirt on and donate £5 to life-saving research.”

Bobby’s widow Stephanie Moore MBE, set up the Bobby Moore Fund in partnership with Cancer Research UK in 1993. This year the fund aims to mark the 25th anniversary of Bobby’s passing by reaching a target of £25m raised towards ground-breaking bowel cancer research.

She said: “We want to see the whole nation supporting Football Shirt Friday, by proudly wearing their team’s colours and joining together in the fight against bowel cancer. It’s 25 years since Bobby died and in that time mortality rates for bowel cancer have fallen by more than 30 per cent, but sadly it still kills 44 people in the UK every day.

“By uniting with friends and colleagues to fundraise for the Bobby Moore Fund, we can make even more progress and bring forward the day when bowel cancer is cured.”

Every step towards beating bowel cancer is a result of the supporters like you stepping up to the challenge. Our only opposition is bowel cancer, so no matter your football shirt colours, get your team together on Friday 27 April and make Bobby proud. 

Join the conversation and share photos of you and your friends in your shirt on Twitter using @BobbyMooreFund #FootballShirtFriday or on the Facebook page at OfficialBobbyMooreFund.

Simply wear a football shirt, text BOBBY to 70200 to donate £5 and be part of something amazing.