West Ham United are delighted to reveal that planning permission has been granted for a spectacular wrap solution for the Club’s new Stadium.
The London Legacy Development Corporation (LLDC) Planning Decisions Committee met on Tuesday evening to rubber stamp the proposal to install the largest digital screen in Europe at the Hammers’ new home on Queen Elizabeth Olympic Park.
The high-definition (HD) screen, which will measure 83m wide by 12m high, will be flanked by 68 12m high fabric panels similar to those used at Wembley Stadium, the Emirates Stadium and Celtic Park.
Following a lengthy and intricate process involving leading digital experts, the approved designs will set a new benchmark in world stadia, adding another marquee feature to an already iconic venue.
For West Ham matches, Hammers fans will be able to enjoy clips of their heroes past and present as they make their approach to the world-famous venue they will call home from August. So expect goals from Dimitri Payet or classic clips from Bobby Moore’s heyday to enthral the Claret and Blue Army on their way in to the Stadium.
The panels will contain five West Ham United crests measuring 6.8m high and 7.5m wide, as well as other signage and branding for West Ham and the Stadium Sponsor, and will be uplit during specified hours of darkness.
To complete a stunning design that will revolutionise the exterior of the Stadium, one internally illuminated marquee sign spelling out the words ‘West Ham United’ in Claret and Blue will also be installed. This too will be illuminated during specified hours of darkness.
This is key to the Club’s absolute commitment to ensuring the Stadium looks and feels like the unmistakable home of West Ham United.
Like the fabric panels, this screen will be similar in brightness and size to those currently in use at Wembley Stadium. And crucial to that end, the screens will be designed to respond to different brightness settings, meaning definition remains at an optimum level for day or night games in any weather condition.
The exciting new plans – which replace the previously submitted application – also include prominent, Olympic legacy-inspired Claret and Blue shards and the Club's crest and colours.
The new installation will provide immense benefit to all partners of the Stadium, enabling events throughout the year to have a highly-visible, cutting edge digital platform for content, information and promotional material, all in glorious HD.