Moore Family Foundation celebrates fun run

The West Ham United Moore Family Foundation celebrated its annual fundraising event this Bank Holiday Monday
The West Ham United Moore Family Foundation celebrated its annual fundraising event this bank holiday Monday at Queen Elizabeth Olympic Park.

With a large crowd in attendance, the fun run helped raise funds for the award-winning project established in the memory of the late, great Bobby Moore as it strives to provide life-changing opportunities for some 16,000 Year 6 students in the local boroughs.

Set to the backdrop of the former Olympic Stadium, event participants had the opportunity to take in West Ham United’s imminent new surroundings as they navigated their way around QEOP to complete a 10km run or walk.

The run, which saw participants donning bespoke MFF T-shirts, sought to promote some of the project’s key aims around healthy lifestyles and wellbeing, as well as raising funds to continue supporting the initiative.

Roberta Moore, MFF Patron and daughter of Bobby, who helped developed the project alongside the West Ham United Foundation, thought the event was the perfect way to celebrate an incredible year: “It was great today, we had at least double the amount of runners as last year, and there was a really great energy and vibe about it. As I was going round everyone was so enthusiastic, it was brilliant!

“It’s been a fantastic year for us so far! Having developed the project further and made a massive impact to the local community, we were recognised as London’s best Community Scheme at the London Football Awards in March, which was a real honour.

“This really is the pinnacle event of the year for us. It’s such a great occasion to celebrate the hard work the West Ham United Foundation mentors have been doing all year.”

Roberta went on to heap praise on the runners for their efforts fundraising efforts: “I know the participants worked very hard on their fundraising and we could not be more grateful for the support that has been shown. The funds raised will go straight back into making this programme the best it can be and continue to change lives – dad would be so proud!”

The programme has already seen a significant impact in upward of 40 schools across the local boroughs and has seen attainment levels rise by 64 per cent.