The New Stadium Reservation Centre at Westfield Stratford is to close its doors on Monday 25 July
West Ham United’s dedicated New Stadium Reservation Centre at Westfield Stratford will close its doors on Monday 25 July, having successfully completed the mammoth task of allocating seats to 52,000 Season Ticket Holders in the magnificent London Stadium.
The Reservation Centre was launched in September 2014 by West Ham Vice-Chairman, Karren Brady, boasting state-of-the-art Virtual Venue technology, as designed by IO Media, to allow fans to virtually ‘sit’ in any available seat and pick the one most suitable for them.
The first of its kind in use in the UK, the system enabled fans to navigate the seating bowl of the Stadium to check out the sightlines and surroundings before selecting their seats, with a dedicated Club adviser taking them through the process and answering all their questions.
In its early months, the Reservation Centre focused on allocating seats to fans who had joined Club London, the luxury hospitality lounges and bars in the West Stand of the London Stadium.
But from April 2015, the first of tens of thousands of one-to-one appointments was scheduled for Season Ticket Holders wanting to select their seats, and secure their place in history, as Founders of West Ham’s new home.
To accommodate the vast numbers of Season Ticket Holders requiring appointments and ensure they could take their time to choose their preferred seat, the Reservation Centre was opened for 11 hours every weekday, 12 hours on Saturdays, and 6 hours on Sundays.
In March 2016, just when it seemed the Reservation Centre’s work was done, West Ham obtained agreement to increase the Stadium’s capacity to 60,000 for home matches, and made another 6,000 Band 5 Season Tickets available for sale. The last of them was sold in May.
The operation has now moved to the Hammers’ state-of-the-art premises on Queen Elizabeth Olympic Park.
The Club’s brand new Ticket Office boasts a total of 25 ticket windows, 20 of which are stationed at the main Ticket Office, while the remaining five are housed in a secondary Ticket Office at the north of the Stadium.
The Reservation Centre was launched in September 2014 by West Ham Vice-Chairman, Karren Brady, boasting state-of-the-art Virtual Venue technology, as designed by IO Media, to allow fans to virtually ‘sit’ in any available seat and pick the one most suitable for them.
The first of its kind in use in the UK, the system enabled fans to navigate the seating bowl of the Stadium to check out the sightlines and surroundings before selecting their seats, with a dedicated Club adviser taking them through the process and answering all their questions.
In its early months, the Reservation Centre focused on allocating seats to fans who had joined Club London, the luxury hospitality lounges and bars in the West Stand of the London Stadium.
But from April 2015, the first of tens of thousands of one-to-one appointments was scheduled for Season Ticket Holders wanting to select their seats, and secure their place in history, as Founders of West Ham’s new home.
To accommodate the vast numbers of Season Ticket Holders requiring appointments and ensure they could take their time to choose their preferred seat, the Reservation Centre was opened for 11 hours every weekday, 12 hours on Saturdays, and 6 hours on Sundays.
In March 2016, just when it seemed the Reservation Centre’s work was done, West Ham obtained agreement to increase the Stadium’s capacity to 60,000 for home matches, and made another 6,000 Band 5 Season Tickets available for sale. The last of them was sold in May.
The operation has now moved to the Hammers’ state-of-the-art premises on Queen Elizabeth Olympic Park.
The Club’s brand new Ticket Office boasts a total of 25 ticket windows, 20 of which are stationed at the main Ticket Office, while the remaining five are housed in a secondary Ticket Office at the north of the Stadium.