'West Ham have thrown down the gauntlet to other clubs'

The Club’s announcement on Season Ticket prices has been warmly received
The announcement of West Ham United's ‎dramatic reduction in the price of Season Tickets at the Club's new Stadium has been widely welcomed across the football world and beyond.

‎West Ham became the first Barclays Premier League Club to announce their Season Ticket prices for the 2016/17 season, when the new deal on television broadcast rights takes effect. Prices will be reduced by 25% for current bands 1-4, while a new band 5 will become the cheapest in the top flight.

Chair of the Football Supporters Federation, Malcolm Clarke, hailed the example the Club are setting:

"The Football Supporters Federation strongly believes that top-flight clubs should use their newly-signed media deal to cut ticket prices for both home and away supporters.
"We hope that other clubs follow suit and reduce ticket prices across the board, as West Ham United have done. West Ham have thrown down the gauntlet to other clubs - who can offer the cheapest season ticket prices in the top-flight?"
"We hope that other clubs follow suit and reduce ticket prices across the board, as West Ham United have done. West Ham have thrown down the gauntlet to other clubs - who can offer the cheapest season ticket prices in the top-flight?"

Premier League Chief Executive, Richard Scudamore also backed the Club’s drive to offer its fans cheaper Season Tickets saying:

“The prospect of Premier League football at the former Olympic Stadium is an exciting one for West Ham United, their fans, and the League as a whole. Full and vibrant stadiums are an essential part of our competition, and one of the main reasons for the Premier League’s continued success.

“West Ham’s announcement today is further evidence that Premier League clubs do offer stretch pricing, and think about providing opportunities for families and young people when considering ticket offers for their fans.”

Greg Dyke, Chairman of The Football Association, added his congratulations:

"We always welcome efforts to make football more accessible. Football for everyone is a cornerstone of The FA’s daily work as the not-for-profit governing body of the game in England – whether that is for supporters, players or volunteers.
“It is particularly important for all clubs to develop strong links with families, schools and their local community, and we welcome West Ham’s commitment in this area."
“It is particularly important for all clubs to develop strong links with families, schools and their local community, and we welcome West Ham’s commitment in this area."

Mayor of Newham, Sir Robin Wales, welcomed the news for local supporters, saying:

"Once again West Ham United are showing their continuing commitment to Newham and Hammers fans everywhere. This is an exciting time for both the club and the borough.

“Our joint aspirations for community and sporting excellence will ensure the former Olympic Stadium is a busy and vibrant centre for sport, leisure, culture and education and a home that Hammers supporters can be proud of.”