From the Boardroom

Vice-Chairman Karren Brady reflects on the Club’s new Stadium Season Ticket announcement
We're absolutely delighted to be announcing our Season Ticket prices and we have made a decision to reduce the price of Season Tickets for comparable bands when we move here to the Stadium. 

We've also created the cheapest adult Season Ticket in the Premier League and Under-16s can get a Season Ticket for just £99. So we've honoured our promises to our supporters that no one will get left behind. 

We want to set a trend by becoming the first Premier League side to use the greater broadcast revenue from 2016 to reduce ticket prices, which we believe will be a huge step forward in the battle to make football cheaper to watch.

As a Board we have always been committed to making football more affordable for supporters and their families. We are the only Premier League Club currently offering six Kids for a Quid games in the Premier League this season – despite seeing the highest occupancy in the Premier League  – and have seen a 23 per cent growth in Under-18s attending games over the past two seasons.

I think that really shows we're making a connection and we're getting our pricing right. But, in reality, this is a 54,000-seater Stadium, it's the best stadium in the world, it's the newest, it's an Olympic Stadium and we just felt that was an opportunity to celebrate with our supporters, to give them a far superior product at a cheaper price. 

There are a lots of great stadiums, but there's only one Olympic Stadium, there would have been some people, bearing in mind it's London, bearing in mind it's a beautiful Stadium, that may have been encouraged to put prices up. But my Board and I took the view that actually making football affordable is one of the key things that we want to do. 

We do not want to price our supporters – who stood by us for decades – out of this Stadium and that's why we're offering the most competitive prices in the Premier League. We have pledged to do all we can to help deliver the Olympic Legacy by ensuring that sport at the Stadium is made accessible to everyone, from young people to the everyday working man.

Our target has always been to sell the Stadium out and we believe we have the fanbase and now the pricing model to do just that. 

Our outstanding new corporate area, Club London, has broken all sales projections and Season Tickets for the final season at the Boleyn Ground are set to sell out long before a ball is kicked next season. For those who miss out, today also sees the launch of our Season Ticket Priority List for the new Stadium and we fully expect to be sold out come August 2016.    

Therefore, I would urge our Season Ticket Holders to seize the unique opportunity we have provided for them to bring two new supporters with them when they attend their appointment at the Reservation Centre in Stratford.

The best Stadium in the Premier League will now have the most affordable seats and we hope West Ham United will now be known as the home of affordable football in London. August 2016 just cannot come soon enough.

Karren Brady