The inaugural Lycamobile Cup ended in shootout drama at the Boleyn Ground on Saturday, as West Ham United Kicks saw off St Bonaventure's School 5-4 from the spot to claim the U14s title.
A joint initiative of West Ham United Community Sports Trust and Club sponsor Lycamobile, the Lycamobile Cup sought to raise participation through both an U12s and U14s tournament, culminating in the weekend's spectacular finals day.
In front of a bumper crowd of friends and family at West Ham United, Redbridge U12s were the day's other victors, as they won by the odd goal in five against their Cumberland School counterparts.
West Ham's Kicks side, meanwhile, squeezed past St Paul's 1-0 in the last four, before playing out a goalless draw in the final and then prevailing on penalties.
West Ham United Kicks celebrate their shootout triumph
All in all, the tournament has seen some 4,500 youngsters play their part, to the delight of Lycamobile Group Chairman, Subaskaran Allirajah.
"At Lycamobile we are always looking at ways to make a difference in our local community and the Lycamobile Cup is fantastic testament to that.
"We're proud of our work with West Ham United Community Sports Trust in giving back to the local area and we hope the Lycamobile Cup will inspire young people to get more involved in sport."
West Ham's Head of Community, Joe Lyons, paid tribute to all involved and was in no doubt that the joint-venture had gone down a storm with participants.
He confirmed: "We're delighted with the success of the first Lycamobile Cup and Saturday's finals were a fitting end to that.
"The Cup certainly captured the imagination of local youngsters wanting to play at the Boleyn Ground, along with that of their friends and family, too.
"It's been fantastic to work alongside Lycamobile on this project and we appreciate their support, as well as that of the Club, in what is a great partnership for the community."