We are always West Ham United

The West Ham United Supporter Advisory Board held a follow-up meeting on Tuesday to continue discussion from the AGM on 15 May.

The evening's agenda focused on how the Club could look at better communicating West Ham United's values and how best to recognise and celebrate our history as we move to a new iconic home.

This included discussions regarding evolving the Club's crest, an initiative which had been fully endorsed by the SAB at their AGM on the basis that the Club's current crest has not been updated since 1999.

The Club were explicit that whilst it is considering an evolution of the crest in close consultation with supporters, contrary to some recent speculation, it is categorically not looking to change the Club name, which will always remain as West Ham United.

The Club also made clear that the Board has no plans to make any changes to the crest without the full support of its fans.

A detailed presentation followed that illustrated how various aspects of the Club's crest have evolved over time. The SAB were shown a wide variety of potential creative routes to evolve the crest.

Following a productive discussion, the SAB was asked whether the Club should continue to explore an evolution of the badge with a view to opening up consultation to the wider supporter base. The group have been asked to feedback by the end of the week.

It was agreed that a consultation process with the wider supporter base should follow. This will take place within the next two weeks after due consideration of the SAB members' feedback.

whufc.com will provide a further update on the details of the consultation in due course.