West Ham United have launched an online poll to seek supporter feeling on the Club's proposed design of an updated crest, which would be used from the 2016/17 season.
With little more than two years until the Hammers make the Olympic Stadium home, the Club - and as consultation confirmed - the West Ham faithful believe that this is the right time to evolve the crest in a way that reflects the dawn of an exciting new era.
The Board understand that the success of the Club's move depends on its acceptance among supporters as the home of West Ham United. The Club is therefore on the cusp of a multi-million pound investment at the Stadium and so it is imperative to ensure that, together, we get it right from the outset.
The crest's evolution is the handiwork of world-class designers, who, crucially, are lifelong supporters of the Club too. Its final design is the product of careful deliberation following supporter consultation and the comprehensive feedback received, as well as a reflection of feeling among the Club's stakeholders. The end result is a bolder, cleaner and more vibrant Club crest.
Prior to casting a vote, supporters are invited to watch a new reveal video, which journeys through the crest's colourful history, as well as the months of meticulous research that have led to this significant moment.
Narrated by Hammers legend Tony Cottee, the four-minute reveal culminates in a stunning 3D rendering of the crest, showing off the brilliant detail enriching the new design.
The Club have appointed independent survey company SMG YouGov to conduct the poll, with voting to commence at 6pm on Wednesday 9 July and to close 48 hours later at 6pm on Friday 11 July.
Supporters with a ticket purchase history aged 16 and over can register their vote here. Mobile users can access the poll via the following:
https://start.yougov.com/refer/v0Vgd8jpPpyJM5. The results will be announced on whufc.com in due course.
In the interim, supporters seeking clarification on matters pertaining to the crest should consult the Club's wide-ranging Q+A here.