Mark Noble says West Ham United need to make their supporters proud when they take on Manchester City on Tuesday evening.
The Hammers go into the Capital One Cup semi-final second leg trailing 6-0 and, realistically, with their hopes of reaching a Wembley final all but over.
While an aggregate victory may be beyond West Ham, Noble believes the players have a responsibility to put in a performance for their fans.
"We've got to pick ourselves up, dig in and keep working hard because that's all we can do," said the midfielder. "We need to get players back fit and available like Andy Carroll, Kevin Nolan, James Tomkins and Winston Reid and then we can play our full-strength team."
Looking further forward, Noble says West Ham cannot afford to allow their inconsistent Barclays Premier League form continue if they are to turn things around. The No16 challenged every player to 'be a man' and put everything into helping the Club to climb the table.
"To be honest, we have to go out and try and win every game now. We have been doing that from the start, but we have really got to find something deep within ourselves and try and get results. I don't think a lot of these players know what this place is like when you are near the bottom.
I have been through it before and it is a tough place to play. You have got to be brave and you have got to want the ball, you have got to be a man and I think we have got enough people in the changing room to get us out of this.
"Our problems this season have been wins and goals. I think when you look at some of the early games like Everton when we went 2-1 up and Leighton Baines scored two free-kicks, that sort of kicks you up the groin.
"Against West Brom, we went 3-2 up and it is an amazing feeling and then their player gets the ball and smashes it in from an acute angle and it is probably the only place the ball can go to score the goal.
"It just seems like that is the way it is going and that wasn't happening last year. We were getting goals and keeping clean sheets, but as I say you have got to be a man now and fight for the cause.
"We have just got to stand up and be counted now. Hopefully we can play a full-strength team and we can start putting some points on the board."