Hammers announce Carlsberg partnership

West Ham United has announced a partnership with Carlsberg, one of the largest beer brands in the world and the official beer of the Barclays Premier Lleague.

The Club has signed a three-year deal with the Danish brewing giants, which runs from the beginning of the 2013/14 campaign, securing exclusive pouring rights for Carlsberg and Carlsberg UK's extensive beer and beverage portfolio at the Boleyn Ground.

Carlsberg has further secured prominent branding on LED screens and media interview boards at the home of the Hammers, as well as access to hospitality and match tickets for promotion activity.

As a result of this deal, West Ham supporters will be able to enjoy Carlsberg lager at the Boleyn Ground.

West Ham United Commercial Director Barry Webber said: "We are delighted to announce our new partnership with Carlsberg, a global brand with a long and successful association within football and in partnership with West Ham United.

"With Carlsberg's new partnership with the Barclays Premier League and with our 3 year journey into our new home, this is an exciting time for both parties.

"The Olympic Stadium creates a truly exciting platform that will allow both stakeholders to engage on a unique level with the Global audience that the Barclays Premier League and West Ham United attract.

"We look forward to growing the relationship and working closely with Carlsberg in offering fans some exciting new promotions and joint initiatives during this term .

Carlsberg UK Director of Brands and Insight David Scott said: "Carlsberg is proud to be the Official Beer Partner of West Ham, a club with a strong tradition and rich heritage like our own brand and company.

"Through continuing our partnership we will connect with West Ham United and wider Premier League supporters at the Boleyn Ground and further cement our position as the beer brand of football."

Earlier this year, Calsberg announced a three-year partnership to become the Official beer partner of the Barclays Premier League, starting with the 2013/14 season. The partnership offers a unique range of rights and opportunities for consumers to engage with the Carlsberg brand including official designation, imagery, matchday access and content for online and social media channels.