West Ham United summer signing Razvan Rat has plenty of pedigree on the pitch and is already proving his worth off it.
Prior to the Hammers' trip to Germany, the Romanian left-back popped into the Club's ticket office to lend a hand.
Not content with being a bystander, Rat gladly took to the phones, helping prospective Season Ticket Holders guarantee their seats for the forthcoming Barclays Premier League campaign.
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While Rat might be more at home on the football field, it is an experience he is more than happy to repeat, if it means yet more full houses at the Boleyn Ground.
"It was interesting for me and if this helps to sell more Season Tickets, then why not? I'll be here all the time," he told West Ham TV.
"The fans are always important. At the end of the day, we're playing for them. So I hope to see a full Stadium every game to support us. They make the difference when they're supporting you. Your motivation is different and your desire to win is much higher."
While attention inevitably turns to the big kick-off against Cardiff City on 17 August, Rat also harbours hopes of playing in the Olympic Stadium, intent on seeing out his playing days in east London.
"I hope it [the Cardiff game] will be a sell out and for West Ham to get off on the right foot, to win at home and start the season well. I think West Ham are going to have a good season.
"I'd like to be here to play in the Olympic Stadium to see all those people in the Stadium. It's important to be here for a long time and to end my career here."
Speaking of Tuesday's game against Hamburger SV, Rat is expecting another stern test.
He added: "I know that they are a good team, and we must be careful because we had a bad result on Saturday.
"We need to improve on what we did then and it will be a tough game."