The multi-million pound conversion to turn the Olympic Stadium into a UEFA Category 4 (the highest category available), all-seater football stadium allows West Ham United and its fans an exciting opportunity to create a stunning new home in the Queen Elizabeth Olympic Park.
The Club's Supporter Advisory Board are already assisting with key areas of supporter consultation in terms of migration and ticketing but the detailed work on look and feel of the stadium will begin next season once the designs are at the necessary stage.
The images shown in this morning's press are historic technical cross-section drawings, the purpose of which are to show, simply, the functionality of the retractable seating - a deliberate design to bring the seats closer to the pitch. They are not designed to represent how the stand will look on a matchday and how the innovative solution will close the gap to ensure the atmosphere and viewing experience remains world class like the rest of the stadium.
The iconic new roof will cover all seats and help lock in the famous atmosphere and the retractable seating on all four sides of the ground will help bring fans closer to the pitch.
The North and South Stands will also provide fantastic opportunities for Club branding to make sure the stadium feels like home.
The Club have also worked with architects to create a stunning 'Kop' style East Stand, with seats filling the area between top and bottom tiers.
The feedback from fans on the designs released thus far has been overwhelmingly positive, as the 85% voting in favour of the move in SMG YouGov's independent consultation testifies.
A CGI image of how the Olympic Stadium is likely to look on matchday