Give the kids an Easter treat!

Why not give the kids an Easter Monday treat with a trip to the Boleyn Ground?

All Under-16s tickets for the npower Championship visit of Birmingham City are just a pound!

Yes, it's Kids for a Quid as the Blues come to town for what promises to be an egg-cellent Easter fixture. West Ham United returned to winning ways with a thumping 4-0 win at Barnsley on Good Friday and will look to complete the perfect weekend against Chris Hughton's men.

With the Hammers vying for automatic promotion to the Premier League, the Board are eager for the Boleyn Ground to be full to bursting during the run-in.

The Kids for a Quid scheme entitles all Under-16s to purchase a match ticket for just £1 and with Adult tickets starting from just £32, it has never been cheaper to bring the whole family down to the Boleyn Ground.

Manager Sam Allardyce is a great supporter of the Kids for a Quid Scheme. He said "When you look at the current economic climate, to come and enjoy a game of football for a quid with your son or daughter is fantastic. I think a bus or train fare costs more these days so this is increasing the West Ham support and the future support.

"I hope we can repay everybody that comes along to the Birmingham City game by giving them a victory to celebrate."

West Ham have enjoyed some enthralling battles with the Blues in recent seasons - the Hammers were beaten 4-3 on aggregate in last season's Carling Cup semi-finals, while the reverse league fixture this term ended in a 1-1 draw at St Andrew's on Boxing Day.

Tickets can be bought from the following places on matchday:

Tickets are already on General Sale and fans should book now to avoid disappointment. To do so call 0871 222 2700 (calls cost 10p per minute plus network extras), visit the Alpari Stand Ticket Office during normal opening hours or book online here.