Hammers fans can pay on the day for the big Boleyn night under the lights against Bristol City - with all kids tickets priced at just a fiver.
Tuesday evening's match comes the day after Halloween but there is certainly no trick for young supporters here, just the treat of top-class npower Championship action for just £5.
Cash turnstiles will be open in the Alpari Stand Upper and Bobby Moore Stand Upper, while Academy members can get half-price tickets provided they purchase them in advance through the Ticket Office.
It promises to be a thrilling evening as Big Sam's men continue their push for top spot in the division.
Mark Noble should keep his place and is backing new team-mate Sam Baldock to continue his fine run as well. "Sam was brought into the club as a goalscorer and has scored loads of goals," Noble told West Ham TV.
"He has ten already this season counting the MK Dons goals and for us it is four goals in four starts. You can't argue with that sort of tally and he is a top player. He works so hard for hte team and deserves what he gets."
Advance booking is strongly recommended because of these superb promotions. With Academy members' prices starting at only £16 for adults, a parent could bring their son or daughter along for a thrilling night under the lights for just £21.
It all gets under way at 7.45pm at Upton Park. Demand will be high so be sure to get there early. If you are coming to the Boleyn for the first time, or haven't been in a while, click here for all the information you need to know.