West Ham United's official tailors Apsley have staged a hugely successful Wardrobe Launch at their impressive showroom on Pall Mall.
The bespoke tailors, established in 1889, invited guests from the world of sports and business to the exclusive London event. It featured a special catwalk collection that showcased the latest Apsley Wardrobe, specially designed pieces that provide the client with a fully bespoke wardrobe with a choice of fabrics, linings and detailing.
The event comes before Monday's End of Season Gala Dinner in aid of the Academy, in which every single member of the first-team squad will be wearing their Apsley-designed club suits.
Club captain Matthew Upson said: "The lads all love wearing the new suits. It is important to feel part of a team even when we are not playing and the Apsley suits are really nice to wear.
"Comfort is as important as quality, particularly when we are travelling to away games or on club business. We have all been impressed by the consultations we have had with Apsley when they have come down to the training ground to do the fittings. It is a great service."
Apsley have been tailors for the British Military and Royal Navy offering luxury, handmade, bespoke tailoring of exceptional quality, in great speed and for excellent value. By taking advantage of its heritage and years of experience, Apsley is able to provide its clients with a modern twist and uncompromising commitment to the quality of the end product.
Today, Apsley are the official tailors for many diplomatic houses, prestigious clubs and sporting personalities in the UK and abroad. As well as being the official tailor to West Ham United for the 2010/11 season. Apsley also dressed the delegation of Qatar for the 2022 FIFA bid, providing excellent service from measurement/fittings in Doha to finally dressing the delegation in Zurich where they achieved their historic win.
For an occasion requiring ultimate luxury, Apsley have a specially selected range of very fine (super 120's to super 250) pure cashmere's, gold or platinum threaded stripes, diamond chips and elite black tie fabrics. They are also known for creating the world's most expensive suit, valued at £70,000, made from one of the rarest fabrics with 22 carat gold stripes and diamond buttons.
To find out more, visit www.apsleytailors.com
