West Ham United have launched a fundamental upgrade of the club's entire customer service strategy.
The move is part of a desire to implement an increased customer and commercially-focused culture, with staff involved this week in an initiative involving the Premier League to ensure supporters remain at the heart of the club's brand values. The initiative also comes as the club searches for Hammers followers to take part in its new Supporters Advisory Board - a special panel aimed at consultation on all the big issues.
As well as this, the club has launched a dedicated customer service email address - [email protected] - and there is a new frequently asked questions' section on whufc.com - designed to answer as many of the common supporter queries as possible. Click here to find out more and you can also use this forum to share your thoughts and ideas.
Fans should keep an eye on whufc.com over the coming months for more on the Supporter Advisory Board - which key club personnel like Tony Carr have agreed to be involved in - and many more new initiatives. West Ham United is a club run by fans for the fans and the aim is to continue the openness and transparency seen over the last 12 months.
CLICK HERE TO FIND OUT HOW TO JOIN THE SUPPORTER ADVISORY BOARD