It may be the close-season but things at West Ham United continue to move forward at a positive pace.
The eye-catching double arrival this week of Kevin Nolan and Abdoulaye Faye underlined the club's commitment to a successful Championship challenge.
Heading into another weekend which will be dominated by transfer discussions, Joint-Chairman David Sullivan said: "We are very pleased with the business we have done so far since Sam Allardyce's arrival.
"I can assure supporters we are determined to make the strongest possible push for promotion next season. We are working around the clock to bring in the players Sam wants in time for the big kick-off against Cardiff City on the opening weekend.
"What is certain is that we only want players prepared to give everything for the club and its fantastic fans."
Friday's publication of the new fixtures, including that opener against Malky Mackay's Cardiff, has also whetted the appetite for an exciting 2011/12 campaign ahead. The club will prepare with an intriguing 30 July home fixture against Spanish side Real Zaragoza and will finalise its pre-season programme next week.
West Ham United have also confirmed Demba Ba has left to join Newcastle United, despite the club's best efforts to keep him in east London.
Ba rejected improved new contract terms - including a lucrative £500,000 loyalty fee and significantly increased £50,000-per week wages - to invoke a relegation exit clause and walk away less than five months into his long-term contract.
The striker scored seven goals in 12 league games after being given his Premier League chance at West Ham in January, when other clubs were reluctant to take to take a risk on signing him over his knee problems.
Moving on, West Ham United will continue to update fans via whufc.com and twitter on the club's transfer targets with more new faces due in east London to add to the proven Premier League quality offered by Nolan and Faye. The best Academy talent will also remain and get every chance to succeed.
Next week also sees the much-anticipated reveal of the club's new 2011/12 Macron home and away kits on Wednesday 22 June, while Allardyce has been boosted by the official confirmation on Friday of his highly-rated No2 Neil McDonald.
Both men have been in constant contact with the backroom and medical staff ahead of pre-season getting under way in July.