Fans are heading to the club's three stores in good number on Thursday to get their hands on the new 2011/12 Macron home and away kit.
The Stadium Superstore opened from 8am, while the Liberty Romford and Lakeside Thurrock branches were receiving customers from 8.30am.
The 2011/12 Macron home and away strips are also available now via the club's official Online Store.
To find out more and view more images, click here.
Season ticket holders will receive a 10 per cent discount on all club products, including 2011/12 Macron replica kit, in line with the feedback the club has received from supporters.
The club is also offering FREE UK mainland delivery on all online store orders of more than £100.
A selection of training wear is also available to order. Click here for more information.