West Ham United have announced a major partnership agreement with Alpari (UK)
Alpari (UK) Limited, a leading global foreign exchange broker, signed a three-year contract with the club on Friday. Alpari (UK) operates in the global currency trading industry, providing Forex traders with highly advanced online trading platforms and research tools.
David Stuart, COO of Alpari (UK), said: "Alpari (UK) and West Ham United share core values such as drive, commitment and passion for what we do. We are excited about this partnership."
As part of the partnership agreement, the West Stand at the Boleyn Ground will be known as the Alpari Stand.
Supporters will find out more about Forex trading, Alpari (UK)'s new products and special promotions via West Ham TV online and the stadium screens, in the club's publications and on whufc.com. Alpari (UK) will also launch special prize draws and events for fans.
Stuart added: "This is Alpari (UK)'s first major sponsorship in the world of sports and yet another milestone for the company as it goes from strength to strength. Alpari is already an established name around the globe and sponsorships like this help reinforce our brand. The Alpari companies' mission is to help people who are new to Forex as well as experienced traders gain access to this $4 trillion industry via cutting-edge, user-friendly technology."
Barry Webber, West Ham United Commercial Director, said: "We are delighted to sign this partnership agreement with Alpari (UK). It will have a significant and positive impact on the club, and the deal demonstrates that West Ham United remains an attractive proposition to prospective partners, especially in the key world of business and finance."
Alpari (UK) Limited is an award-winning foreign exchange contracts for difference and precious metals broker headquartered in the heart of the City of London and with subsidiaries in Germany, Japan and India as well as a representative office in China.
With a history dating back to 1998, the Alpari companies are among the world's fastest growing providers of online Forex trading services, with more than 50 offices in cities in over 20 countries, including London, New York, Tokyo, Shanghai, Dubai, Moscow, Mumbai and Frankfurt. Combined, the companies look after over 170,000 active trading accounts, generating monthly trading volumes in excess of $210bn and employ over 630 people worldwide.