The Fulham match on 2 October promises to be another derby to remember at a packed Boleyn Ground and the club is running the hugely popular Kids for a Quid scheme once again.
The club had already decided to offer the promotion to Academy and Youth Academy members but, in the wake of the fantastic support seen against Chelsea last Saturday, have now decided to let as many fans as possible take advantage. Manager Avram Grant and his squad will benefit from a sold-out stadium roaring them on to victory.
Adults can purchase child tickets for this Barclays Premier League showdown for just £1 - with the aim being to get a full house for this major derby date at the Boleyn Ground. Kick-off is at 3pm on Saturday 2 October.
Carlton Cole said: "It is good to encourage the kids to come along, they are the next generation. We want more coming to matches and it will be great to have a full stadium cheering us on.
"The Fulham match is going to be an important one. It is a derby and everyone will be up for it. I scored in this match last season and I am going to be doing my best to notch again."
The Hammers have a great home record against the Cottagers, having been unbeaten in the last five meetings at the Boleyn Ground.
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Academy and Youth Academy members will still get the chance of an exclusive Kids for a Quid promotion, with the arrival of Newcastle United at 5.30pm on Saturday 23 October.
All club members will be able to purchase child tickets for £1, including adult members. This new membership benefit is in addition to the existing junior offers including:
?Three free Barclays Premier League games* - an instant return on your membership fee
?Reductions on all match tickets, saving up to £11
?Two £5 vouchers for the Lakeside and Stadium Store**
?Reduced online and telephone booking fees
?Priority booking period on all fixtures over general public
?An exclusive invitation to watch the first team train - only available to members
?A unique welcome gift pack containing a gym bag, a West Ham United magazine, a badge, a Youth Academy authentication certificate plus much more
* Matches to be: Wigan Athletic - 3pm Saturday 27 November, Wolverhampton Wanderers - 3pm Saturday 1 January 2011 and Stoke City - 3pm Saturday March 2011
** Shop discount and vouchers are not applicable to Macron replica products and sale items