Supporters purchasing tickets for the Carling Cup tie with Stoke City should take notice of a special incentive should the club progress in the competition.
Were the Hammers to win through what will be a competitive encounter to a home match in the last eight, anyone who bought a general sale ticket for this round would be given a period of exclusivity after season ticket holders and members to buy a quarter-final seat either by telephone booking or in person.
Indeed, should we go all the way to the semi-final and final at Wembley, priority would be given after season ticket holders and members to those that have attended the previous rounds.
Fans that attended the second-round match against Oxford United that were either part of a multi-ticket purchase or paid at the turnstiles would need to contact the ticket office before 27 October to ensure this match is registered on your client reference file. Please note proof of purchase in the form of the match ticket will be requested.
With in-form Stoke equally sure to be up for the cup as well on 27 October, the club is eager to make it a special night under the lights at the Boleyn Ground. As such ticket prices for a game that will not be televised live have been slashed to just £20 for adults and £10 for children.
Prices for season ticket holders remain at just £15 for adults and £5 for kids.
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"It is a big opportunity to get into the quarter-finals," he said. "We need to give it everything we have got as the chance to go far would be great for the club. The guys went to Sunderland in the last round and did a great job. They performed really well and got it done and we will need to do that again when we play Stoke."
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