Season ticket holders have until the end of Friday to make sure of their usual seat for the Carling Cup last-16 tie with Stoke City.
The club have slashed prices to just £15 for all adult season ticket holders and £5 for children who hold season tickets for the night under the lights at the Boleyn Ground on Wednesday 27 October, kick-off 7.45pm.
After insisting on significantly reduced prices for the second-round tie against Oxford United, the club were determined to continue to reward loyal supporters for their fantastic backing. The tie will not be screened live on television.
Non-season ticket holders can sit anywhere for just £20 for adults and £10 for children. With a host of big names already eliminated from the competition, there are just 16 teams left to battle it out for the right to reach Wembley on 27 February.
Manager Avram Grant has spoken of the importance of fan backing and said strong home support can play a key role in pushing his team forward. "The stadium was sold out on Saturday and it is a big help to have everyone right behind us.
"We look forward to continuing our unbeaten run away at Wolves a week on Saturday before our next home games against Newcastle and Stoke City in the Carling Cup, when I hope we will again have a full stadium. It makes such a difference."
His words were echoed by captain Matthew Upson, who sees the Stoke game in particular as a chance to push forward the feelgood factor at the club. "It is a big opportunity to get into the quarter-finals," he said. "We need to give it everything we have got as the chance to go far would be great for the club. The guys went to Sunderland in the last round and did a great job. They performed really well and got it done and we will need to do that again when we play Stoke."
Tickets are exclusively on sale to season ticket holders up to and including Friday 8 October, before club members get their exclusive chance to purchase from Saturday 9 October. Demand is expected to be high for a contest that could see the club reach the quarter-finals.
CLICK HERE FOR THE LATEST TICKET NEWS AND TO BOOK YOUR PLACE