West Ham United welcome Wigan Athletic on Saturday 27 November - and the club is once again running the hugely popular Kids for a Quid scheme.
The club have previously run the offer for the Bolton Wanderers and Fulham matches this season, meaning the Wigan game will complete a hat-trick of cut-price games for young fans this season.
Adults can purchase child tickets for this Barclays Premier League showdown for just £1 - with the aim being to get a full house for this major Barclays Premier League encounter at the Boleyn Ground having seen the Manchester United match three days later already a sell-out. Kick-off is at 3pm.
Carlton Cole said: "It is good to encourage the kids to come along, they are the next generation. We want more coming to matches and it will be great to have a full stadium cheering us on. "
The Hammers will hope for a repeat of last season's Boleyn Ground showdown with the Latics, when Scott Parker scored a memorable second-half goal to seal a 3-2 victory and all but secured the club's top-flight place.
Also, anyone who buys a Wigan ticket will be given access to a guaranteed priority period for any potential Carling Cup semi-final tie should the Hammers progress - after the exclusive selling dates for season ticket holders and members.
To be eligible, fans must book in advance of 27 November and retain their ticket stub - while anyone buying multiple tickets should supply the names for each seat. This priority chance for the cup will not apply to anyone paying on the day for Wigan.
GET YOUR WIGAN TICKETS TODAY
CLICK HERE OR CALL 0871 222 2700*
*calls cost 10p per minute plus network extras