West Ham United welcome Wigan Athletic on Saturday 27 November - and the club is once again running the hugely popular Kids for a Quid scheme.
The club have previously run the offer for the Bolton Wanderers and Fulham matches this season, meaning the Wigan game will complete a hat-trick of cut-price games for young fans this season.
Adults can purchase child tickets for this Barclays Premier League showdown for just £1 - with the aim being to get a full house for this major Barclays Premier League encounter at the Boleyn Ground having seen the Manchester United match three days later already a sell-out. Kick-off is at 3pm.
Carlton Cole said: "It is good to encourage the kids to come along, they are the next generation. We want more coming to matches and it will be great to have a full stadium cheering us on. "
The Hammers will hope for a repeat of last season's Boleyn Ground showdown with the Latics, when Scott Parker scored a memorable second-half goal to seal a 3-2 victory and all but secured the club's top-flight place.
Also, anyone who buys a Wigan ticket will be given access to a guaranteed priority period for any potential Carling Cup semi-final tie should the Hammers progress - after the exclusive selling dates for season ticket holders and members.
To be eligible, fans must book in advance of 27 November and retain their ticket stub - while anyone buying multiple tickets should supply the names for each seat. This priority chance for the cup will not apply to anyone paying on the day for Wigan.
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