Carlton Cole and his West Ham United team-mates will have extra incentive to go for goal this weekend in aid of Sport Relief.
Barclays are to donate £1,000 for every goal scored and an extra £500 for every shot on target in the Barclays Premier League this weekend. Having registered nine times in the top flight with Alessandro Diamanti just behind with seven league goals, Cole will be viewed as perhaps the main Hammers goal threat against Arsenal.
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The England striker's first thought will naturally be to try and score to help the cause at the Emirates Stadium and said it would be great to play his part for Sport Relief at the same time.
One of the UK's biggest fundraising events, it runs from Friday 19 until Sunday 21 March. All the cash raised will help transform the lives of those living tough lives across the UK and the world's poorest countries.
Cole said: "I will be trying to notch a goal anyway to help my team get a good result, but if it also helps a campaign like Sport Relief, then that is great as well.
"I am sure every player in the Premier League is happy to be helping Sport Relief. It is nice to try and give something back and hopefully raise lots of money for a very good cause."
If the games go according to form, with an average of 27 goals and approximately 145 efforts on target per weekend so far this season, as much as £100,000 could be raised for Sport Relief.
Kevin Wall, managing director, Barclays said: "It's fantastic that we are able to harness the excitement of the Barclays Premier League to raise money for Sport Relief. We hope that the Sport Relief weekend proves to be a record breaker for goals and fundraising."