Home kit revealed

West Ham United are delighted to officially launch the club's new Macron home kit for the 2010/11 season.

Following on from the hugely successful unveiling of the away kit - which is officially on sale in the club stores from today - there was much anticipation over the new shirt. That excitement grew with a sneak peek a fortnight ago, and whufc.com can confirm the new kit is one that nods proudly to Hammers history.

Once again, the design is classic but cutting edge. Most striking is the stylish collar and the return to blue sleeves - while using modern material and state of the art breathable fabric. Like the away shirt, it is the result of the designers listening to fan feedback and an extensive review of photos of past Hammers heroes.

PRE-ORDER THE NEW HOME KIT IN STORE OR ONLINE

The shirt will be complemented by white shorts and white socks and will be worn for the first time when RC Deportivo La Coruna arrive for the SBOBET Cup in aid of the Academy on Saturday 7 August 2010.

Carlton Cole, who has started the pre-season campaign in sparkling form with two goals already this summer, was one of the first to try it for size. He said: "It looks good, the material is nice and I think it will do well. I like the kit and hopefully we can win some games in it."

CHECK OUT THE CLUB'S FACEBOOK PAGE
FOR AN EXCLUSIVE LAUNCH VIDEO AND PHOTOS


The kit can be pre-ordered now instore and online ahead of being available to buy from Thursday 5 August. Before then, a special launch event will be held at the Stadium Store at the Boleyn Ground, Upton Park.

Season ticket holders and corporate members have been invited to another exclusive shopping evening on Wednesday 4 August to enable them to buy it first. Members will be able to get in store early the next morning - with both events following on from last night's hugely successful evening with Jack Collison and Zavon Hines to mark the away kit going on sale.

If you are a season ticket holder or member who did not receive notification about yesterday's store promotion, please contact the ticket office today to update your details. Call 0871 222 2700 (calls cost 10p per minute plus network extras) or an even easier way to register your email address with us and never miss out on a promotion is to sign up for Claret & Blue e-Magazine here.

Home kit reveal

Macron are leading the way for kit innovation, providing bespoke shirts that allowed the club to respond to fan feedback as well as provide stylish training gear to complement. There has been strong attention to detail, particularly on the shirt with the design of the cut, the inserts and the combination of fabrics allowing better movement for optimum performance.

The leading Italian kitwear manufacturers will be the club's official technical partner for three years from the new season. Having recently joined forces with SSC Napoli, AS Monaco FC and SC Braga, Macron were keen to make West Ham United a major part of their growing portfolio of top-flight elite European clubs.

Founded in 1971, Macron is based in Crespellano, near the Italian city of Bologna. In recent years, the company has rapidly expanded its portfolio of clients, and as well as Napoli also kits out Serie A clubs Bologna FC 1909 and Cagliari Calcio 1920.

Macron also manufactures high-quality playing and training wear for basketball, handball, volleyball and rugby. It has links throughout Europe and operates under the message - work hard, play harder.




STADIUM STORE

Boleyn Ground
Green Street
London
E13 9AZ
Tel: 020 8548 2794
Non-matchday opening hours:
9.30am-5pm (Mon-Sat)
Please note store is closed on Sundays and Bank Holidays


LAKESIDE STORE

Unit 71 (by Debenhams)
Lakeside Shopping Centre
Thurrock
RM20 2ZP
Tel: 01708 890 258
Opening hours:
10am-10pm (Mon-Fri)
9am-9pm (Sat)
11am-5pm (Sun)

* West Ham United will only confirm the club's new squad numbers just before the start of the 2010/11 Barclays Premier League season.