Hammers duo in store

Jack Collison and Zavon Hines will be on hand as the first supporters get the chance to wear the new 2010/11 away kit.

Season ticket holders and corporate members have been invited to an exclusive shopping evening at the Boleyn Ground Stadium Store between 6.30pm and 10pm this Wednesday 21 July.

There Collison and Hines, who are both on the road to recovery from knee injuries, will meet and greet fans and thank them for their support .

Academy members will be able to get hold of the new away kit from 7am on Thursday 22 July - two hours ahead of it going on general sale at 9am.

Inspired by the legends who led the club to the Division Two title in 1957/58 and sixth place in Division One a year later, the 2010/11 away kit combines cutting edge continental ideas with the Hammers homegrown history and is the first produced since Macron became the club's technical partners.

Macron are leading the way for kit innovation, providing bespoke shirts that allowed the club to respond to fan feedback as well as provide stylish training gear to complement.

There has been strong attention to detail, particularly on the shirt with the design of the cut, the inserts and the combination of fabrics allowing better movement for optimum performance.

The new adult away kit will feature the logo of the club's principal partner SBOBET, while children's kits will feature the logo of the Bobby Moore Fund for Cancer Research UK.

The 2010/11 home kit will be available to buy in-store and online from Thursday 5 August.

Supporters should remember that the club's Stadium and Lakeside Stores are the only places where you can customise your kit with official Barclays Premier League letters, numbers and badges.

The Stadium Store, based in the West Stand at the Boleyn Ground, is open between 9.30am and 5pm Monday to Saturday on non-matchdays. The Lakeside Store, situated in Unit 71 at Lakeside Shopping Centre in Thurrock, is open 10am to 10pm Monday to Friday, 9am to 9pm on Saturdays and 11am to 5pm on Sundays.