Hammers go worldwide

West Ham United will be looking to further increase its standing in Asia when it exhibits at an upcoming licensing show in Hong Kong for the first time.

The club's growing UK licensing programme - which now boasts 35 licensees - will be highlighted at the high-profile Hong Kong International Licensing Show this month.

Gary Jacobson, from CPLG Sport, who are working alongside West Ham, believes the club's attendance is a massive coup for the event.

"We are very excited about the Hong Kong Licensing Show and working with West Ham United to extend the reach of the programme," he said "We are confident that we have been able to demonstrate that the club has the capacity to be a licensing success, not just on a local and national level, but also internationally."

West Ham United's Head of Retail Tam Lever, added: "Following on from the club's involvement in the 2009 Asia Trophy in Beijing, West Ham United believe the Hong Kong Licensing Show is a fantastic chance to introduce the club to new licensing opportunities in the Far East.

"Our participation at this event further reinforces our commitment to expanding our licensing business in the years to come."