Cole's goal vow

Carlton Cole would love to go goal-crazy against Hull City this afternoon.

West Ham United's England striker has netted nearly 40 league goals in his playing career - but never scored more than once in a single game.

The 26-year-old is determined to put an end to that record when the Tigers visit the Boleyn Ground for a vital Barclays Premier League fixture, although he knows the visitors will pose a difficult challenge.

MATTHEW UPSON I SCOTT PARKER I GIANFRANCO ZOLA

"I'm really looking forward to it. Hopefully I can notch a few goals because I've never notched a few in a game before, and we can get the win.

"Everyone in the squad is fired up. We've got good team spirit and a good unit. The manager has got us all up for it so we're going to be ready for this one.

"Obviously, I want to continue my goalscoring form. I want to get a couple now, I don't want just one per game. I just want more and I will strive for more."

West Ham's leading scorer with eight goals this season, Cole has forged a strong relationship with the club's supporters, and the forward believes the fans can play a vital role in inspiring the Hammers to victory over Hull.

"The fans were great against Birmingham. They really showed their support and how they love the club and it spread to the players. That's what we need - a 12th man to help us to get to where we need to get to.

"The fans are really special here and we all need to pull in the same direction to get the result today."