Cole psyched up for Sunderland

Carlton Cole hoping that West Ham United can pick up where they left off last weekend at Sunderland.

Cole's man-of-the-match display was a key component as the Hammers came back from two goals down to secure an impressive draw with Arsenal. Now, he is demanding that West Ham show that same fighting spirit as they make the long trip north to the Stadium of Light.

"The Arsenal game just shows that with grafting and working hard you can achieve anything," Cole said. "That's what we're going to do from now on. This is a team and a unit and the manager has instilled that into us. We have just got to go to Sunderland and keep believing."

The striker scored West Ham's first against the Gunners to take his tally for the season to five and make it 12 goals in his last 21 appearances dating back to last season. But, although he was pleased to have added that clinical edge to his game, the England international insists that winning matches with West Ham United remains his number one priority.

"First and foremost I want results," Cole said. "I can't just be scoring goals and us not getting the results that we want. I want wins and I think the manager notices.

"Hopefully we can learn from the Arsenal match and get the best out of every player and teach a few of the young lads about that never-say-die attitude. It's a good thing to have as you get results that way and the players around you will always respond if it looks like you're working hard for the team.

The new-look 4-4-2 'diamond' formation that Gianfranco Zola has opted for in the last two games has allowed Cole to have a full-time partner in attack. Against Arsenal, that responsibility fell to full debutant Guille Franco and the Mexico international certainly made an impression on the 26-year-old.

"I had a partner and I really thrived off it. I think Franco is a brilliant player. He's got plenty of experience and his guile and know-how will help me in my game. Hopefully he can help improve us as well."