West Ham United are looking forward to taking part in this year's One Game, One Community week of action.
Staged by Kick It Out, football's equality and inclusion campaign, this year's initiative begins on Thursday with England manager Fabio Capello also getting involved. The club has dedicated the visit of Arsenal on Sunday 25 October as its Kick It Out match and will be doing much to raise awareness ahead of the game.
Capello is asking fans, players, clubs and community groups from grassroots to the England team to join him in supporting 1,000 events taking place during a fortnight-long period to highlight diversity, equality and anti-discrimination across football.
"Football is more than a sport. It is a phenomenon with an international language all of its own," said Capello. "The One Game, One Community weeks of action shows all that is good about football. Our ability to work and live together and break down barriers should never be underestimated."
Jack Collison will succeed Carlton Cole as the club's Kick It Out ambassador, but the whole squad will be united behind the cause. They will wear Kick It Out T-shirts during training next week as well as in the pre-match warm-up before facing Arsenal.
Lord Herman Ouseley, chairman of Kick It Out, said: "The overarching idea behind the weeks of action is that the coming together of clubs, fans and local communities provides a focused, highly visible message of anti-discrimination. But over and above this it's about connecting clubs, players and their communities in a unified message of diversity."