Carlton Cole has set himself a target of scoring ten Barclays Premier League goals before Christmas after being voted SBOBET Player of the Month for October.
The 26-year-old striker bagged three goals in four matches last month, netting against Fulham, Arsenal and Sunderland to take his tally to six in eleven league games in 2009/10.
Now, after receiving his accolade from the club's supporters, the England forward has stated his intent to give them yet more reason to cheer by firing West Ham United up the Premier League table.
"I'm trying to play well and stay up there with the top scorers in the Premier League," he told WHUTV. "All I can do is keep tucking them away and hopefully I can progress and get to ten before Christmas, because that is my target.
"I always appreciate the fans. The fans are obviously happy and I can feel the vibes when I'm at Upton Park. I'm pleased that they appreciate what I'm doing."
Cole has put his improved goalscoring form down to a combination of factors, including the number of chances being created by his team-mates, his flourishing partnerships with Guille Franco and Zavon Hines, as well as his own work ethic.
"I am always trying to improve my game. I look at videos and see where I should be and where I should have been at the time. I'm trying to increase my threat in front of goal by getting into the right places at the right times.
"There's a lot of improvement in my game to be done, but I'm getting there."
Cole also revealed that he fully expects to be fit for the Barclays Premier League trip to Hull City on 21 November after stepping up his rehabilitation from the hamstring injury he suffered against Aston Villa last week.
"I've got a couple of days off now. I started running on Thursday and it's gone well. The Everton game was a bit too soon, but now I can just focus on Hull and try and get a result there. I'll be back fit."