Setanta Sports commentators Jon Champion and Chris Waddle are hoping to turn England's 2010 FIFA World Cup qualifier against Kazakhstan into a cliché free zone - benefitting the Bobby Moore Fund for Cancer Research UK by up to £5,000 in the process.
Should Champion and former England winger Waddle make it through the entire 90 minutes without uttering any of 25 infamous football-related clichés, the fund will receive the full amount.
To dissuade the pair from using phrases including 'At the end of the day', 'At sixes and sevens' and 'No easy games in international football', £100 will be deducted from the total donation every time they use one of them.
The Bobby Moore Fund for Cancer Research UK is one of West Ham United's official charity partners.
Setanta's decision to rid their commentary of unwanted clichés came after 'At the end of the day' topped a poll of the most irritating phrases, with 'On paper' and 'A game of two halves' coming second and third respectively.
Waddle said he was more than happy to help such a good cause, while cleaning up his own commentary at the same time.
"It's all in a good cause and hopefully the viewers will enjoy the match and see that we're giving it 110%!" he joked.
England go into Saturday's Group 6 qualifier having won all five of their fixtures so far and sitting five points clear of second-placed Croatia.
Kazakhstan have won just one of their five matches and are fifth in a six-team group that also includes Ukraine, Belarus and Andorra.
West Ham United's Robert Green and Matthew Upson are both being widely tipped to start in Almaty, while Carlton Cole will be hoping to earn a place among Fabio Capello's substitutes.