West Ham United and the Bobby Moore Fund for Cancer Research UK are delighted to announce a new three-year partnership agreement.
The club is proud to already have a long-standing association with the charity, which works tirelessly to raise money for research into bowel cancer. It was founded by Bobby's widow Stephanie, in partnership with Cancer Research UK (Registered Charity No. 1089464), after his tragic death from the disease aged just 51 in 1993. This new formal link, which comes just ahead of the 50th anniversary of the legendary No6's debut for West Ham United on 8 September 1958, will see the club work even more closely with the charity to raise money and awareness.
The starting point will be the club's prestigious pre-season friendly against Spanish giants Villarreal on Saturday 9 August at the Boleyn Ground. Both teams will be playing the inaugural game for the new Bobby Moore Cup. With the club legend firmly in the spotlight and top-quality European opposition in action against Alan Curbishley's side, it promises to be a memorable occasion and a more than fitting way to start an exciting new season.
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To commemorate the new partnership, £1 from the sale of every match ticket will go to the Bobby Moore Fund for Cancer Research UK to help tackle bowel cancer. In addition, West Ham United will match each £1 raised to double the total amount donated to the charity. This initiative follows on from a number of events last season, including the dedication of the home match against Newcastle United in his honour of Bobby Moore and the end of season football championship staged at the stadium. With the new partnership, the Fund will have even stronger ties.
West Ham United CEO Scott Duxbury said: "Bobby Moore is an integral part of West Ham United's proud history and we are delighted to establish this partnership agreement with the Bobby Moore Fund for Cancer Research UK. While raising the profile of such a worthy cause, we will be able to ensure his legacy lives on at the heart of the club he loved."
Stephanie Moore MBE, Founder of the Bobby Moore Fund for Cancer Research UK, said: "I am delighted that West Ham United has chosen to work with the charity for the next three years by staging the annual Bobby Moore Cup. Bobby played almost his entire professional football career at West Ham United and celebrated his most glorious successes whilst at the club.
"I am proud that his name, and the charity founded in his memory, will be linked with West Ham United and the Bobby Moore Cup. It is so sad to think that since Bobby died in 1993, the number of people who have also died from bowel cancer in the UK would be the equivalent of filling the Boleyn Ground over seven times. The support from West Ham United will help us fund invaluable scientific research into the disease which claimed Bobby's life."
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